Welcome to Bloomletbooks.
This Privacy Policy explains how Bloomletbooks (“we”, “us”, or “our”) collects, uses, stores, shares, and protects personal information when you visit or use our website.
This Privacy Policy applies to the Bloomletbooks website available at bloomletbooks.com and bloomletbooks.eu, including any related subdomains, pages, downloads, forms, purchases, newsletter subscriptions, accounts, and services that link to this Privacy Policy.
By using our website, you acknowledge that your personal information may be processed as described in this Privacy Policy.
1. Who We Are
Bloomletbooks is a small independent brand based in Estonia.
For privacy-related questions, requests, or concerns, you can contact us at:
Email: hello@bloomletbooks.com
For paid purchases, the applicable legal seller, billing entity, payment provider, or merchant of record may be identified during checkout, in the order confirmation, on the invoice, or on the payment receipt.
2. Information We Collect
We may collect personal information in the following ways.
Information you provide to us
You may provide personal information when you:
- subscribe to our newsletter;
- request a free digital download;
- create an account or register for access to free downloads;
- place an order;
- contact us through a form or by email;
- leave feedback, reviews, or other messages.
This information may include:
- name, where provided;
- email address;
- billing details;
- shipping details, if physical products are ordered;
- order information;
- account login details;
- communication history;
- newsletter consent and subscription status;
- any information you choose to include in your message to us.
Information collected automatically
When you visit our website, some information may be collected automatically, including:
- IP address;
- browser type and version;
- device type;
- operating system;
- pages visited;
- referring website;
- date and time of visit;
- approximate location based on IP address;
- interactions with our website, forms, downloads, ads, or emails.
This information may be collected through cookies, pixels, tags, analytics tools, server logs, and similar technologies.
Payment information
Payments are processed by third-party payment providers. We do not store full payment card details on our website.
We may receive limited payment-related information, such as payment status, transaction ID, order total, billing details, and confirmation that payment was completed.
3. How We Use Your Information
We may use personal information to:
- provide access to free digital downloads;
- send download links by email;
- create and manage user accounts;
- process and fulfill orders;
- send order confirmations, invoices, receipts, and customer service messages;
- provide customer support;
- send newsletters and marketing emails where you have consented;
- manage unsubscribes and email preferences;
- improve our website, products, and user experience;
- analyze website performance and visitor behavior;
- measure advertising effectiveness;
- show or measure ads, where permitted by your cookie and privacy choices;
- prevent spam, fraud, abuse, and unauthorized access;
- comply with legal, tax, accounting, and regulatory obligations;
- enforce our Terms and Conditions and protect our rights.
4. Legal Bases for Processing Personal Information
If you are located in the European Economic Area, the United Kingdom, or another region with similar data protection laws, we process personal information based on one or more legal bases.
Consent
We may rely on your consent when you:
- subscribe to our newsletter;
- agree to receive marketing emails;
- accept non-essential cookies;
- allow analytics, advertising, or tracking technologies;
- provide information for a specific purpose where consent is required.
You can withdraw consent at any time. Withdrawing consent does not affect processing that took place before withdrawal.
Contract
We may process your information when necessary to:
- provide a download you requested;
- create or manage your account;
- process your order;
- deliver digital or physical products;
- communicate with you about your purchase or account.
Legal obligation
We may process and retain information where required for:
- tax records;
- accounting obligations;
- invoices;
- legal compliance;
- fraud prevention;
- responding to lawful requests.
Legitimate interests
We may process information where necessary for our legitimate interests, such as:
- maintaining website security;
- preventing spam and abuse;
- improving our website and products;
- responding to customer inquiries;
- understanding general website performance;
- protecting our legal rights.
Where we rely on legitimate interests, we consider your privacy rights and interests.
5. Free Digital Downloads and Accounts
Bloomletbooks may offer free digital downloads, such as printable coloring pages and other resources.
Access to free downloads may be provided by email, through a registered account, through a download library, or by another method shown on the website.
If you request a free download, we may collect your email address in order to send you the download link or provide access to the download.
If we offer account-based access to free downloads, we may collect account information such as your email address, username, login credentials, and information about available or downloaded materials.
Requesting a free download does not automatically mean that you will receive newsletter emails unless you have clearly consented to newsletter subscription or confirmed your subscription where required.
6. Newsletter and Email Marketing
You may choose to subscribe to our newsletter or email updates.
Newsletter subscription is voluntary and requires your consent. We may use a double opt-in process, which means you may need to confirm your subscription before receiving newsletter emails.
We may use an email marketing service provider, such as MailerLite, to manage newsletter subscriptions, send emails, store consent records, and process unsubscribes.
Newsletter emails may include tracking technologies that help us understand whether emails are opened, links are clicked, or content is useful to subscribers.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.
7. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, and similar technologies.
These technologies may be used to:
- make the website work properly;
- remember your preferences;
- manage cookie consent;
- provide security features;
- analyze website traffic;
- understand how visitors use the website;
- measure advertising performance;
- support personalized or targeted advertising, where permitted by your choices and applicable law.
We may use a cookie consent tool, such as CookieYes, to manage cookie preferences and consent.
You can manage or change your cookie choices through our cookie banner.
For more information, please see our Cookie Policy.
8. Analytics
We may use analytics tools, such as Google Analytics, to understand how visitors use our website.
Analytics tools may collect information such as pages visited, time spent on pages, device type, browser type, approximate location, interactions, and referral sources.
Where required by law, analytics cookies and similar technologies will be used only with your consent.
We may use Google Consent Mode or similar tools to adjust how analytics and advertising tags behave based on your cookie choices.
9. Advertising and Tracking Technologies
We may use advertising and measurement tools such as:
- Google Ads;
- Google tags;
- Meta Pixel;
- other similar advertising or analytics technologies.
These tools may help us:
- measure ad performance;
- understand whether ads lead to visits, downloads, subscriptions, or purchases;
- create audiences for advertising;
- show relevant ads;
- limit repeated ads;
- improve marketing campaigns.
These technologies may collect or receive information from our website and other websites or apps, including device information, browser information, IP address, page views, events, and interactions.
Where required by law, advertising cookies, pixels, and tracking technologies will be used only with your consent.
You can manage advertising cookies through our cookie settings. You may also be able to manage ad preferences directly through Google, Meta, or your browser/device settings.
10. When We Share Personal Information
We may share personal information with trusted third-party service providers that help us operate the website and provide our services.
These may include:
- website hosting providers;
- email marketing providers, such as MailerLite;
- payment processors;
- order management and ecommerce tools;
- shipping or fulfillment providers, where physical products are ordered;
- analytics providers, such as Google Analytics;
- advertising platforms, such as Google Ads or Meta;
- cookie consent management tools, such as CookieYes;
- security, anti-spam, and fraud prevention tools;
- professional advisers, accountants, or legal advisers where necessary.
These service providers may process personal information on our behalf or as independent controllers, depending on the service and applicable law.
We may also disclose information if required to comply with law, enforce our Terms and Conditions, protect our rights, prevent fraud, or respond to lawful requests.
11. International Transfers
Because we use online service providers, personal information may be processed in countries outside your country of residence, including outside the European Economic Area.
Where personal information is transferred internationally, we take steps intended to protect the information in accordance with applicable data protection laws. These steps may include using service providers that offer appropriate safeguards, contractual protections, or other lawful transfer mechanisms.
12. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
For example:
- newsletter information is kept until you unsubscribe or request deletion, unless we need to keep limited records to respect your unsubscribe request;
- account information is kept while your account is active or as needed to provide access to downloads;
- order, invoice, and payment-related records may be kept as required for tax, accounting, and legal obligations;
- customer support messages may be kept for a reasonable period to handle inquiries and protect our rights;
- cookie consent records may be kept to demonstrate your choices;
- analytics data may be kept according to the retention settings of the analytics provider.
When information is no longer needed, we will delete, anonymize, or securely retain it only as required by law.
13. Your Privacy Rights
Depending on your location, you may have rights regarding your personal information.
These rights may include the right to:
- access the personal information we hold about you;
- request correction of inaccurate information;
- request deletion of your information;
- object to certain processing;
- restrict certain processing;
- withdraw consent;
- request a copy of your information in a portable format;
- opt out of marketing emails;
- manage or withdraw cookie consent;
- complain to a data protection authority.
To exercise your rights, contact us at: hello@bloomletbooks.com .
We may need to verify your identity before responding to certain requests.
If you are located in the European Economic Area, you may also have the right to lodge a complaint with your local data protection authority. In Estonia, the supervisory authority is the Estonian Data Protection Inspectorate.
14. Privacy Rights for United States Residents
If you are located in the United States, you may have additional privacy rights depending on your state of residence and whether the applicable law applies to us.
These rights may include the right to know, access, correct, delete, or receive a copy of personal information, and the right to opt out of certain uses of personal information for targeted advertising, sale, or sharing.
Some advertising and analytics activities, including use of advertising pixels or targeted advertising tools, may be considered “sharing” or “targeted advertising” under certain privacy laws.
You can manage advertising cookies and tracking choices through our cookie settings.
You may also contact us at hello@bloomletbooks.com to make a privacy request.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
15. Children’s Privacy
Bloomletbooks offers creative and printable materials that may be used by families, parents, guardians, teachers, schools, kindergartens, daycare providers, and other educational settings.
However, our website, downloads, newsletter, accounts, and purchases are intended for adults, parents, guardians, teachers, educators, and other users who are old enough to provide personal information lawfully.
We do not knowingly collect personal information directly from children under 13 years of age, or from children under the applicable age of digital consent in their country, without appropriate parental or guardian consent.
Children should not submit personal information, create accounts, subscribe to newsletters, or make purchases on this website.
If you believe that a child has provided us with personal information, please contact us so we can review and delete the information where appropriate.
16. Security
We use reasonable technical and organizational measures to protect personal information.
However, no website, email system, payment system, or internet transmission is completely secure. We cannot guarantee absolute security of information transmitted or stored online.
You are responsible for keeping your account login details confidential if account access is available.
17. Third-Party Links
Our website may contain links to third-party websites, platforms, services, or resources.
We are not responsible for the privacy practices, content, or policies of third-party websites. Please review their privacy policies before providing personal information to them.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The updated version will be posted on this page with a revised effective date. If changes are significant, we may provide additional notice where appropriate.
Your continued use of the website after changes are posted means that you acknowledge the updated Privacy Policy.
19. Contact Us
If you have any questions about this Privacy Policy or your personal information, please contact us: